Privacy Policy - Mindful

Our Commitment to Privacy

Mindful ("we", "our", or "us") is committed to protecting your privacy. Your journal entries, chat messages, and sentiment data are encrypted on your device before being stored on our servers — we cannot read your personal content.

Data We Collect

Account Information

Email address and name (via Apple Sign-In or Google Sign-In) for authentication
Profile preferences and settings

Personal Content

Journal entries and titles
Chat conversations with our AI assistant
Sentiment analysis results (mood and emotional insights)
Voice conversation audio (when using Sol, our voice companion)

All personal content is encrypted on your device before transmission. We cannot access or read your content.

Technical Information

Device type, operating system, and app version
Crash reports for app stability improvements
Subscription status

Subscription Information

Payment processing is handled by the Apple App Store — we do not receive or store your payment details
Subscription status is managed securely by our subscription provider

How We Use Your Data

To provide and maintain the Mindful app
To authenticate your account
To power AI features (chat, sentiment analysis, voice conversations)
To measure advertising and marketing effectiveness using anonymized conversion tracking
To communicate important updates about the service

Third-Party Services

AI Services

We use secure third-party AI models to power chat responses, sentiment analysis, and real-time voice conversations. Here's how it works:

Chat and sentiment analysis: your content is processed securely on our servers. Your device does not connect directly to third-party AI providers for these features.
Voice conversations: real-time audio is processed securely via an encrypted connection using temporary tokens.
All AI features are opt-in — no data is sent to our AI providers unless you actively use chat, voice, or request sentiment analysis.
According to our AI providers' API terms, data sent via their APIs is not used to train their global models.

Analytics and Marketing Services

We use analytics services solely to track whether users who see our ads convert to paid subscribers. We do not collect your device's advertising identifier (IDFA) without permission. No journal entries, chat messages, voice recordings, or personal content is shared with advertising partners.

Other Services

Secure Database & Processing: Cloud database, authentication, and server-side functions. All data is encrypted at rest.
Subscription Management: Receives your anonymous user ID and subscription status only.
Authentication Services: Secure account authentication (e.g., Apple Sign-In or Google Sign-In).

We do not sell, rent, or share your personal data with third parties for advertising purposes.

Data Storage & Security

All personal content is encrypted on your device before being stored on our servers using AES encryption
Your encryption keys are stored securely on your device's native secure storage (e.g., Apple's Keychain)
All data is transmitted using HTTPS/TLS encryption
Biometric data (Face ID/Touch ID) is processed locally on your device and never leaves it

Your Rights

Under GDPR and applicable data protection laws, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (available in-app under Settings)
Export your data in a portable format (available in-app under Settings)
Withdraw consent at any time

Children's Privacy

Mindful is not intended for children under 13. We do not knowingly collect personal data from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at hello@withmindful.com.